“There’s no need to be afraid of the dark...
It’s what’s hiding in the dark that you should fear...
The Vampire Diaries...
Coming this fall to KCWI.”

You’ve seen the promos; you’ve heard the hype. In a couple of weeks, you’ll finally be able to watch The Vampire Diaries.

The creative juices have been flowing over at CW headquarters as they get ready for the premiere of this hot new show. Here’s a ‘taste’ of what products they’re distributing to spread the word about The Vampire Diaries:

Sunscream: VPF 1,000. (VPF stands for Vampire Protection Factor; “sun damage is the No. 1 killer of the undead,” Rick Haskins, executive VP of CW marketing and brand strategy for the CW.) We say, lather up and enjoy your night safely!

Fang Floss: Because human flesh is a little too tricky for the average floss to handle. Because it is important to brush and floss twice a day!

You viewers have an opportunity to give, too: the CW has partnered up with the American Red Cross for a special, nation-wide blood drive! According to Stephanie Millian, director for biomedical communications for the Red Cross, 25% of blood donors are ages 16-25, so they saw this partnership as a natural fit. Whatever your age, we at KCWI encourage you to go to any blood bank and donate! (And not just to starve a vampire.)

The Vampire Diaries premieres Thursday, September 10th on KCWI 23!

To learn more about the book series behind the TV show, click here.