The Stiver's Ford "Down Right Proud" advertising campaign is a great example of a local business taking advantage of "Timing."

At KCWI/KDMI we produce a lot of commercials for businesses that have jingles. Sometimes we have to ‘fight' with the limitations that a jingle gives us. What I mean is that if you use a sing in and a sing out you really only have about 15-20 seconds to fill with a message.

Here is an example of a commercial where we embraced the jingle and made it a part of the commercial. Not just singing over the top of the commercial. This is a classic example of a problem/solution commercial. This gentleman wants to take a shower and he is out of hot water...AGAIN. The commercial then tells us how Golden Rule can solve his problem with a tank-less water heater. The commercial closes with the same man taking a shower singing the Golden Rule jingle because he is so satisfied that he called Golden Rule.

This commercial was very effective for Golden Rule, I think partly because we can all relate to this commercial. We have all taken a cold shower, we all have sung in shower, and yes we even all sing jingles.

If you want customers singing your jingle in the shower give us a call at 515-964-2323 and we can help to make that happen!

We produce commercials that get results all the time...really. This commercial for Overtime Hub, Sports, & Grub really was a lot of fun. We took the word 'really' to a whole new level.

The commercial opens with a beautiful young lady asking "You've never been to Overtime....Really???" Then there are a bunch of shots of people having a good time and saying one liners into camera all of them saying 'really'. It may be a little over the top but it looks like a fun place to go and eat and spend time with friends.

That is what a good commercial will do. Make you want to go to that place of business and do business with them. We have been running the campaign for about 6 months and according to Kim Cobb (owner) people really like their commercials and they come to Overtime to let them know.

If you want a commercial that will make people want to come and do business with you give us a call at 515-964-2323 and we can help you too...REALLY!!!

When producing results based commercials we tend to write, re-write, change and then tweak the message until everything is perfect. Yes, this is a time consuming process, but most of the time we have a good message before we even turn on a camera.

That doesn't always have to be the case. This week's example is a commercial for Marquis Builders that was produced without a script. We knew the direction we wanted to go and the 'feel' the commercial would have. We brought Nate Miller into the studio put a comfy chair in front of the blue wall, turned on the camera and started asking questions. This gave Nate the opportunity to talk about his business from the heart...not a rehearsed canned pitch.

We added some pictures in the editing process threw in some graphics and ended up with a pretty darn good commercial.

Oh and by the way Nate told us that after the commercial aired for 2-3 weeks he knew he had been getting some calls, but suddenly his office manager informed him last Monday that he already had 5 new appointments set up to talk to customers about his Payton Plan. Apparently people are still interested in building a new house in today's economy if you ask them in the right way and often enough.

If you can talk from the heart about your business and want help asking for new business in the right way then give us a call at 515-964-2323.